We love a mailing that takes a specific issue and absolutely solves it. For example, not smelling amazing might be a problem you once had. But if you were one of the wise gentlemen who signed up for GQ’s debut box, it’s quite possible you’ll never smell unterrific again.
To smell good, you’ve first got to get clean, so the box led with BULGARI’S AQUA AMARA SHAMPOO—it’s spicy, citrusy, invigorating stuff.
Next up, they did your cologne game a solid—that is, a wax stick of FULTON & ROARK TYBEE SOLID COLOGNE. As a counterpoint, they also included “a traditional spray-on fragrance (that’s more nontraditional)”: LE FIN DU MONDE BY ETAT LIBRE D’ORANGE.
And while you’re busy applying these things, you can light up one of those SANTA MARIA NOVELLA CARTA D’ARMENIA BURNING PAPERS—because the bathroom itself deserves to smell good too.
Last up in the box was a mandle for your mantle: the sophisticated AEDES DE VENUSTAS INDICA CANDLE.